LCR Advisory

Branding & Visual Identity

This freelance project’s brief was to design a logo speaking of authority, experience, and exclusiveness, whilst being appropriate for a new and upcoming legal and corporate advisory company. My approach was to use a single typeface, simplistically, in creating a clear and succinct logo design. The two founders coming from a large law firm, whose logo used both colours pink and blue, generated the purple colour choice behind the brands identity, to reflect the merging of contacts and experience.